Year of The Snake Red Packets
Frankie Leung
Giftware Design Year of The Snake Red Packets by Frankie Leung Shedding the literal skin of zodiac iconography, this red packet series for the Year of the Snake is a reinterpretation. Across 16 packets and 4 visual themes, the serpent's essence is conveyed: fluid grace intertwined with enduring floral motifs. Drawing inspiration from the ouroboros symbol, the designs subtly reference cycles of repetition and renewal. The subtle acknowledgement of the Year of the Snake allows for the packets' use beyond the new year. The narratives embedded within each design add a layer of depth and intrigue to the collection.
Golden A' Design Award Winner
Year of The Snake Red Packets by Frankie Leung is a winner of the A' Giftware Design Award. Year of The Snake Red Packets earned the Golden A' Design Award in 2026 and is showcased on Industrial Design Award Winners among other outstanding designs. Explore the details of the project, discover other works by Frankie Leung and see why Year of The Snake Red Packets design stands out from its competition.
About Year of The Snake
Giftware Design Year of The Snake Red Packets by Frankie Leung Shedding the literal skin of zodiac iconography, this red packet series for the Year of the Snake is a reinterpretation. Across 16 packets and 4 visual themes, the serpent's essence is conveyed: fluid grace intertwined with enduring floral motifs. Drawing inspiration from the ouroboros symbol, the designs subtly reference cycles of repetition and renewal. The subtle acknowledgement of the Year of the Snake allows for the packets' use beyond the new year. The narratives embedded within each design add a layer of depth and intrigue to the collection. Year of The Snake earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original designs with excellent innovation, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, just, meritocratic and impartial academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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